Are Computers Better Judges of Personality Than Friends?

When it comes to truly knowing someone's personality, a computer  may do a better job than the individual's friends andfamily members , a new study suggests. Scientists developed a computer model that mined the Facebook "Likes" of study  participants, looking at the products , activities, sports, musicians, books and restaurants to which people gave the "thumbs up." The researchers found that this computer model predicted people's personalities more accurately than did most of the person's friends and family members, with the exception of spouses, suggesting that automated systems could help people make important life decisions, such as choosing career paths or romantic partners.

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