How Attention Changes With Social Context

Conventional thinking -- that people’s attention is readily captured by other people’s faces above all other objects -- is being challenged by new research. "Perhaps what we think we know about the way we view other people is wrong. As soon as viewing behavior is measured within a genuinely social context, the way we look at people changes, and rather than having our attention drawn towards them, we actually seem to avoid looking at those people's faces," explains one researcher.

Read the full story ➞