Love Is in the Air, but Is Oxytocin the “Love Drug”?

Around this time of year, you cannot escape candied hearts, red roses, and other reminders of love. Whether or not Cupid has aimed his gilded bow at your heart, it’s hard to deny that love is one of the more powerful emotions, as any parent or newly-in-love person can attest. And while many biological processes are involved in the experience of this emotion, one hormone has received particular attention for the role it plays in social bonding: oxytocin.

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