The Creativity Bias Against Women

Whether you are seen as creative or not may depend on whether you’re a man or a woman. A recent paper by Devon Proudfoot, Aaron Kay, and Christy Koval at the Fuqua School of Business suggests that in certain contexts, people are more likely to associate creativity with men than with women. If this is true, then women may see their professional opportunities limited in workplaces where creativity is highly prized — and companies may lose out by undervaluing the creative ideas generated by their female employees.

Read the full story at Scientific American