To Heighten Creativity, Take a Good Look at Your Selves

Having trouble coming up with creative ideas? Well, who do you think you are? That’s not a put-down: It’s a fundamentally important question, and newly published research suggests answering it can help inspire innovative thinking. Specifically, it concludes spending a few minutes pondering the various identities you wear—spouse, parent, employee, sports fan, political partisan, what-have-you—can lead to more creative insights.

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